For all of V8 Supercar’s early success and commercial growth, it never really cracked the Sydney market. Still hasn’t.
Very early in the organisation’s life it set itself the goal of securing a bumper street racing festival for the nation’s biggest city. In fact, the idea went all the way back to 1999 and the inaugural Sensational Adelaide 500. It was then the cogs began turning in category chief Tony Cochrane’s head about duplicating its success in Australia’s most populous metropolis.
It took 10 years to make it happen, but, against all odds and most people’s expectations, it miraculously came to life.
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