To become a member of the Nestle’s Car Club back then, all you had to do was collect some wrappers from Nestle’s chocolate bars and post them to Nestle's head office. Then then would send you a book, The World On Wheels, a personal membership certificate and a small plastic badge. Congratulations, you are now an official revhead.  

The book included a sheet of photo stickers that you could stick down in the appropriate places. The one I’ll always remember showed a Cadillac Cyclone concept car, the one with those famous ‘Dagmar’ bumpers.

Tags:  pop culture